This was a great move as it increased their range of customers to those ones who are very fashion conscious. Their progress has been remarkable as by April 2014 their sales had an additional High End fashion consignment. They have since progressed with time because in April 2013 they took up women’s consignment They then raised more money that enabled them to also take up the junior’s consignment. This was a smart move to make at the moment as it increased their sales by a hue percentage. In March 2012, thredUP decided to shut down their online clothes swapping platform and decided to take up kid’s clothing consignment. This was a great step for them as they got to re-establish themselves. They then raised a lot of money that enables them to move their stall from Cambridge to San Francisco in September 2010.This gave them a new chance to start over with the new location, new consumers and a new set of items to receive for the resale. They eventually decided to switch to only dealing with children’s clothing in April 2010. They first launched it as an official product focused on swapping men’s and women’s clothing but was not very successful due to underperformance in both the men and women demographics. As they were starting it, they were testing a project they were starting in which men and women would swap clothes from an online platform. It was founded by James Reinhart, Chris Homer and Oliver Lubin. It is an ecommerce industry founded in January 2009 in Cambridge, Massachusetts. It is part of Collaborative Consumption movement that people to live in a sharing economy. ThredUP is a fashion resale website where people are given a chance to buy as resell second hand items to consumers.
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